Creating a useful sales tool from a pharmaceutical product monograph.
About the Client
The client, a pharmaceutical company newly operating in Canada, wanted to redesign their product monograph for use as a sales tool (ie. for distribution to prescribing physicians).
This project required adherence to existing brand guidelines, a recommendation as to printed format, and design and layout for French and English versions of the document.
Print Format
The client had an existing document that they complained was bulky and awkward to transport or use, a 7.5-inch square booklet with 15 cardstock tabs and a plastic cover, spiral bound with a 1” coil.
In particular, they said the coil binding made the books fit poorly in boxes and hard to identify on a shelf, and the tabs were excessive and unwieldy.
I proposed a standard 6 × 9-inch perfect-bound booklet, which would sit square on shelves. I also reduced the total number of tabs by combining related sub-sections of the product monograph into only 10 major sections.
The booklet’s brightly coloured spine would also help it stand out on a shelf, further increasing its effectiveness as a sales tool.
Print Layout
As the document was intended primarily for print, the design had to carefully consider the positioning of sections, spreads, and pages within the layout.
Tabs were printed separately and inserted into the finished document before binding, which meant ensuring a total multiple-of-four count for regular pages in both English and French versions of the layout.
The final version comprised 60 regular pages and 10 tabs, plus a separate soft cover with a business card holder cut-out.
