Katherine Brenders

Tag: event

  • The LEAD Symposium

    The LEAD Symposium

    An educational conference series for early‑in‑practice dermatologists.

    About the Client

    The LEAD (Learning, Education, and Dermatology) Symposium is an educational conference series offering training and participatory learning for early-in-practice dermatologists, with an emphasis on workshops and case-based presentations.

    Presented by Canadian Dermatology Today in partnership with Sanofi, the client wanted an original logo and brand identity for the conference series to complement both existing brands while being distinct; in particular, it must not use any of Sanofi’s established branding but should still be recognizable as a Sanofi initiative when identified as such.

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    Logo Development

    The name of the symposium is a ‘backronym’ of “Leadership, Education, and Dermatology.” The final version of the logo lampshades the unorthodox inclusion of “and” in the initialism by playing with case and form.

    While all four letters are uniform in height, the logo contrasts uppercase characters for ‘L‘, ‘E‘, and ‘D‘ with a lowercase ‘a‘—a nod to the uncapitalized “and” in the full name of the symposium.

    The shape of the ‘a‘ is further transformed by a smooth, curving stroke through the aperture, giving it a form reminiscent of an ampersand (&).

    Brand Colours

    Drawing from the existing colour palettes of the branding for Canadian Dermatology Today (red and orange) and Sanofi (purple), I developed a new set of branded colours specifically for LEAD projects.

    The new brand identity also includes a full suite of bright, high-contrast colours fully integrated into a Microsoft Office theme for easy data visualization for reports and presentations.

    Primary Colour

    #C5D2FE

    Secondary Colours

    #C54820

    #462F6E

    Accent Colours

    #E69800

    #BFC520

    #76DAC8

    #8084DD

    #BD93D8

    Brand Font

    Data Visualization

  • Skin Spectrum Summit

    Skin Spectrum Summit

    An annual dermatology conference for healthcare professionals on treating skin of colour.

    About the Client

    The Skin Spectrum Summit is an annual medical educational event for Canadian dermatologists focused on optimizing treatment for patients with darker skin types.

    The brand lacked cohesiveness and its impact was misaligned with its goals. Its former beiges and tans were at odds with the conference’s intended focus on darker skin types.

    The organizers wanted to keep the established and widely recognized logo substantially similar and build out a unified visual identity that could be applied across a large range of documents and conference materials.

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    7th Annual Skin Spectrum SummitThe Canadian Conference on Ethnodermatology

    The Skin Spectrum Summit is a well-established educational congress of healthcare professionals dedicated to providing better dermatologic care for Canada’s diverse population.

    pie chart: "Attendance at the 2020 Skin Spectrum Summit"labels: Primary Care Physicians 35.6%, Specialist Physicians 14.4%, Nurse Practitioners 16.1%, Allied Health Professionals 7.6%, Residents 6.8%, Medical Students 16.9%, Other 2.5%
    an image of a shoulder with dark skin

    The conference provides continuing
 education on treating patients 
across all six Fitzpatrick skin types, 
emphasizing care for Types IV–VI.

    Since its inception, the Skin Spectrum Summit has sought to 
provide the highest quality dermatologic education in order to eliminate healthcare disparities in Canada.

    We believe all patients deserve to thrive, and recognize that optimal treatment differs across skin types.

    Logo Evolution

    The previous logo suffered from a lack of clear use guidelines. It worked against the conference’s own stated objectives by incorporating multiple pale, unrealistic “skin tone” colours.

    While retaining the logo’s well-established shape, we refreshed the brand by defining a new, vibrant colour palette that spoke to the conference’s true objective of focusing on dark skin tones.

    Before

    After

    a portrait of a young Black woman on a pink background

    Inspired by the Humanae project by artist Angélica Dass, we 
redefined the brand colours by sampling pixels from real skin tones.

    The new colours include vibrant pinks, oranges, yellows, and browns that reflect the true spectrum of human skin.

    #EFCAB0
    #ECB6A9
    #D79981
    #E4A36F
    #C8744C
    #99502F
    #643220
    #432C27
    Hatton Light Display FontAn elegant humanist typeface with balanced proportions and excellent legibility for use in headings and short titles.
    Montserrat Font FamilyA popular and highly legible sans serif typeface for use in body copy and digital contexts, and general-use applications.The font family includes various weights for use in subheadings and other incidental cases.
    a mockup of branded letterhead
    a mockup of several branded instagram posts
    a mockup of a branded instagram post with the text "Healthcare in Canada is not equal"
    a mockup of several branded instagram stories

  • National Pharma Congress

    National Pharma Congress

    Sector news and networking for pharmaceutical industry professionals.

    About the Client

    The National Pharmaceutical Congress is a large-scale annual networking event that features panels of industry leaders on current topics in Canadian pharmaceuticals.

    In 2020, they launched a series of quarterly webinars in response to the pandemic, and the brand further expanded to include podcasts on topics of interest for industry professionals.

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    Meeting Materials

    I wrote and designed NPC meeting collateral, including pre‑reads and executive summaries, for both quarterly webinars and the annual event.

    Click on an image below to read the full PDF.

    Infographics