Katherine Brenders

Tag: data visualization

  • The LEAD Symposium

    The LEAD Symposium

    An educational conference series for early‑in‑practice dermatologists.

    About the Client

    The LEAD (Learning, Education, and Dermatology) Symposium is an educational conference series offering training and participatory learning for early-in-practice dermatologists, with an emphasis on workshops and case-based presentations.

    Presented by Canadian Dermatology Today in partnership with Sanofi, the client wanted an original logo and brand identity for the conference series to complement both existing brands while being distinct; in particular, it must not use any of Sanofi’s established branding but should still be recognizable as a Sanofi initiative when identified as such.

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    Logo Development

    The name of the symposium is a ‘backronym’ of “Leadership, Education, and Dermatology.” The final version of the logo lampshades the unorthodox inclusion of “and” in the initialism by playing with case and form.

    While all four letters are uniform in height, the logo contrasts uppercase characters for ‘L‘, ‘E‘, and ‘D‘ with a lowercase ‘a‘—a nod to the uncapitalized “and” in the full name of the symposium.

    The shape of the ‘a‘ is further transformed by a smooth, curving stroke through the aperture, giving it a form reminiscent of an ampersand (&).

    Brand Colours

    Drawing from the existing colour palettes of the branding for Canadian Dermatology Today (red and orange) and Sanofi (purple), I developed a new set of branded colours specifically for LEAD projects.

    The new brand identity also includes a full suite of bright, high-contrast colours fully integrated into a Microsoft Office theme for easy data visualization for reports and presentations.

    Primary Colour

    #C5D2FE

    Secondary Colours

    #C54820

    #462F6E

    Accent Colours

    #E69800

    #BFC520

    #76DAC8

    #8084DD

    #BD93D8

    Brand Font

    Data Visualization

  • National Pharma Congress

    National Pharma Congress

    Sector news and networking for pharmaceutical industry professionals.

    About the Client

    The National Pharmaceutical Congress is a large-scale annual networking event that features panels of industry leaders on current topics in Canadian pharmaceuticals.

    In 2020, they launched a series of quarterly webinars in response to the pandemic, and the brand further expanded to include podcasts on topics of interest for industry professionals.

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    Meeting Materials

    I wrote and designed NPC meeting collateral, including pre‑reads and executive summaries, for both quarterly webinars and the annual event.

    Click on an image below to read the full PDF.

    Infographics

  • NB Health Research Foundation

    NB Health Research Foundation

    Providing industry support for New Brunswick’s health research community.

    About the Client

    The New Brunswick Health Research Foundation is an independent organization with a mandate to coordinate, support, and promote health research in New Brunswick.

    In 2020, the NBHRF commissioned a comprehensive report on the economic impact of its first ten years of operation in New Brunswick. The foundation wanted to produce a highly visual, single-page document to highlight the report’s key takeaways to stakeholders.

    Crucially, the summary document needed to be available in both English and French.

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    Infographics

    Since human resources is the main area to which health research funding is allocated, I sub-divided this category to show the specific numbers provided by the report.

    To further emphasize the human impact of this spending, I expanded this section to illustrate the actual job creation numbers.

    French Translation

    I translated the relevant copy for the summary document to French, and deliberately designed a layout that would be compatible with both languages without looking odd in either.

    Since the NBHRF provides its services in both French and English, having a bilingual document was essential for working with stakeholders.

    Data Visualization

    With the goal of creating a highly visual and intuitive document—in limited space—I charted the report data as full-width bars.

    This page-based design facilitated comparison between the different impact evaluation criteria highlighted.

    It also supported the conversion of the funding numbers provided by the original report into percentages for faster assessment and clearer understanding of the relevance of each data point.